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Home arrow Student Peace Alliance arrow NonCategory arrow SPA Candidate Strategy

SPA Candidate Strategy Print E-mail
  1. Visit www.congress.org .
  2. Click on the "Election 2008" button on the lower left.
  3. Click your area of the country.
  4. Click "See All My Candidates & Races" and type in your address.
  5. Visit your candidates' websites, join their mailing lists, and attend their upcoming events! It is even effective to go to all events in your area, even if not in your district. If you see something worth pursuing, send a quick email or make a phone call to your core group of organizers and make it happen!

When Q & A opportunities arise at events, we encourage you to consider the benefits of asking:

  1. Specific questions regarding initiatives in the DOP bill that affect your district such as "How do you plan to support the expansion of anti-bullying initiatives our schools?" or "How will you address the problem of gang violence on the south side of town?"
  2. Broad questions international components of the DOP bill such as "Would you support the expansion of systems and structures in our federal government that focus on international conflict analysis and prevention such as the U.S. Institute of Peace and USAID's Office of Conflict Management and Mitigation?"
  3. Direct DOP questions such as "Do you support HR 808, the bill to establish a U.S. cabinet-level Department of Peace? If not, how do you propose we answer the call to strengthen our conflict resolution infrastructure in light of our overly-militarized policies?

Let us know if you are interested in engaging your candidates by emailing Rob at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or calling him at (619) 990-5431 so we can support you in your efforts!

Your district matters! Every district and area of the country has its own unique influence on what happens in Washington D.C. and the standing of the legislation for a U.S. Department of Peace. We hope you will find the additional information below helpful. May we make our voices heard and get our candidates to speak out meaningfully for peace!

Gratitude,

Rob Atkinson and the SPA Legislative Strategy Committee


 

At-A-Glance

Visibility
SPA/DOP Materials
Preparation
Crafting Questions

Note: Below information is designed to provide options and possibilities, not set requirements. Don't feel overwhelmed by the multitude of options and things to pay attention to! Instead, just decide what makes sense to you, and have fun!

 

Visibility

Unless the rules of the event restrict this, make yourself and your group stand out as much as possible! This includes eye-catching signs, brightly colored T-shirts (i.e. one DOP group made bright green shirts that said "808" on them) and trying to get close to the stage and in front of cameras. One DOP group made it to the front row at an Obama rally and stood there holding a sign up the whole time. There were lots of media, and a photographer from the Associated Press took a shot. The photo is still on the Yahoo! News Slideshow for Barack Obama.

Again, Make LOUD T-Shirts! One group made Large 808 t-shirts that caused people to approach them and ask, "What is 808?" At a rally, Barack Obama turned toward two DOP organizers and asked, "What is 808? What does your t-shirt mean?" The group wore them to tabling events and regular events. Having three or four people wearing T-Shirts and standing together is a head-turner and initiates conversation!

 

SPA/DOP Materials

Carry plenty of PA/SPA cards/brochures/handouts in pocket, and be ready to hand to press/candidates/constituents on demand. Also, these events are a great time to gamer D.O.P. endorsements from high-up people. Make 30 endorsement request packets to hand to a VIP (very important person) should you meet one. This consists of the Peace Alliance Official Endorsement Request, other SPA/DOP flyers, Official lists of Endorsing organizations, etc. Fold them in a 6 x 9 white envelope, apply a printed mailing label with the Peace Alliance D.C. office address on it and leave it open. Slip it inside an SPA/DOP Brochure. Consider sticking a stamp on the envelopes so all they have to do is read, agree, endorse and mail back.

Make a presidential peace packet, usually the same day. Use a large bright-blue folder, and attach a SPA/DOP Logo Sticker on the outside. Include the bill, the overview, a brochure, your contact information, a DOP button, and something special. The quotation "peace cards" are a good option:

https://www.artiststowatch.com/index.php?main_page=index&manufacturers_id=6&phpMyAdmin=2932c4ef7b65d375ef9bb40cc2547297

 

Preparation and Crafting Questions

Special thanks to American Friends Service Committee, New Hampshire Program (with revisions/additions)

 

Arrive Early: This is especially important if the candidate is very popular, leading in the polls, or if it is late in the election season. In situations where there is a question and answer period, it will be important for you to be close enough to the candidate so that you are in his or her line of sight.

Have Your Question Ready: Get input from family and friends about the best way to frame a question. Practice asking it to yourself. Make certain your question is brief, fact based, and direct. (See “Crafting Questions” section.)

Ask Your Question Early: At events where there is a question and answer period most people in the audience will not raise their hand immediately. If you indicate early interest, you are more likely to be called on.

Stick Your Hand Out: Candidates often walk through the crowd shaking hands and pausing for brief conversations. Be ready for these one-on-one opportunities. Position yourself in the candidate’s path, e.g. before or after a candidate gives a speech.

Work in Teams of Two or More & Disperse: Since bird-dogging can make people nervous, it is good to go in teams of two or more people. One person asks the question while another writes down the candidate’s response. Dispersing at the event will improve the odds that more than one of your group will get to ask a question. Be prepared to ask a follow-up question if you feel like the candidate dodged a question or you want more details. Also, come prepared with more than one question, as someone may ask your question before you get the chance. (D.O.P. groups have had success previously at events with the Mayor of Miami (twice), Donna Shalala (President of UM), Erykha Badu, Melissa Etheridge, The Bob Marley family, Matisyahu, Barack Obama and Hillary Clinton and more!)

Know the Candidate’s Positions: Research your candidates' voting record and stances on peace-related issues both in your district and beyond. This information can be considered as you brainstorm the types of questions to ask. Ask a question that shows you know something about the candidate’s position, and that you want to know more. Don't be afraid to ask tough, specific questions, and choose a topic that you want him or her to make a move on.

Be Calm and Reasonable, But Determined: Maintaining a respectable tone will bring a more positive response from the candidate, their staff, other voters, and the media, if they are present. Getting angry, sarcastic, or emotional will generally result in being ignored. One can even preface your question with a comment on something the candidate has done well, before proceeding to your question. Go to the event expecting to get press interviews and to speak to the candidates personally. Always be ready to speak concisely and compellingly about the need and importance of our work. Reaching a candidate or a VIP is about taking chances, a little luck, and being determined to place a seed of peace in their hands.

Take Notes and Record: The only way to track the responses of candidates is to have a record of what they said. It is also helpful to have notes when you are trying to frame a follow-up question. Bring audio or video equipment, and consider posting recordings on the web.

Be Prepared to Speak with the Media: Generally speaking, journalists like to speak to folks who have asked the candidate a question. Remember to stay on message when talking to reporters by talking about the issue that is important to you. For example, if the reporter asks “what do you think of Senator Firefly?” respond “I’d like him to say more about why/how he would propose to expand of our military, considering recruitment rates are so low.” Don’t be afraid to approach reporters even if they have not approached you. Try positioning yourself next to a reporter and striking up a conversation, again remembering to stay on message.

Be Creative & Improvise When Necessary: Being a bird-dog is not just about asking questions. Street theatre, or even a simple picket sign, can raise public and candidate awareness on key issues. These tactics are especially helpful at events where you are prevented from entering or if you are well known to the candidate or his/her staff.

Share What You Have Learned: After the event is over, pass on to others what you have learned by using your own email lists, and sharing what you’ve learned with local organizers.

 

Crafting Questions

Elements of a Good Question

  • Focused on a particular issue
  • Concise
  • Puts candidates on the spot
  • Informs whoever is listening, including reporters
  • Embellishments
  • Personal anecdotes
  • Local facts
  • Candidate facts, e.g. reference to votes and quotes.

Bad Questions

  • Softball, e.g. “what do you think about …..?
  • Rambling
  • Multi-issue
  • Long
  • Overly technical
  • Unfamiliar Acronyms
 

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