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Public Service Announcements are simply
announcements about activities and events going on in your community – in this
case, any event other than meetings with Representatives or Senators, that you
have planned (a march, rally, picnic, etc.) in connection with the May
11th Mother’s Day campaign or any other event. This is FREE publicity and can (if aired)
generate greater interest in and attendance at your event.
Remember, you’re inviting the public to attend
your event. Draft your PSA to be warm, lively and conversational in tone and
content, while including the standard “who, what, when, when, where and why”
information. The sample you can download below should get you started in the right
direction.
To get a PSA for radio placed:
1. 4-6
weeks out: Check your media lists for stations that do written
PSAs. If they just accept taped PSAs, decide if you want to do that.
2. 4-6
weeks out: Contact the Public Services Director, or if one is not
listed, call the station and ask for the name of the person responsible for
receiving PSAs, and ask how he or she prefers to receive material – by email,
fax or regular mail – and ask for the station’s guidelines.
3. Upon
Receipt: Read the station’s guidelines carefully, and make sure your
pitch conforms to its format.
4. 4-6
weeks out: send your PSA in and follow up with a call in a day or so
to ensure they received it.
Generally, PSAs are submitted to radio stations
4-6 weeks ahead of your scheduled event. Check your station guidelines for
submission deadlines. Following these guidelines is your best chance of getting
your PSA aired.
As a rule, PSAs are ten-second, thirty-second,
or sometimes sixty-second spots. You may be asked to submit all three types.
A
60-second PSA should be about 125 words; a 30-second PSA is about 60 words, and
a 15-second PSA is about 30 words.
Download this sample PSA for the Mother's Day Peace of the Pie Action:
 Draft PSA -25.00 Kb (04-09-07)
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